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BAY AREA SOUND SYSTEMS (BASS)

B.A.S.S. Logo Variations

Bay Area Sound Systems business cards

Early concepts for Bay Area Sound System Logo

Early sketeches of Bay Area Sound System Logo


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The Challenge: Bay Area Sound Systems (BASS) needed a name and a logo design that would work for a a diverse audience. He needed a brand that would work in both corporate settings as well as within the nightlife and club scene while maintaining an image of cool professionalism.

The Solution:We came up with an acronym that is descriptive and practical while also lending itself to the sensible abbreviated expression, BASS. Since he is in the business of renting out audio equipment targeted at the local electronic music scene, this was clearly the perfect name.

The mark itself is simplistic and sophisticated allowing the brightness of the orange to draw attention without coming off as obnoxious. The floating circles ascend upwards in direction and size suggesting an increase in volume and quality. In an effort to reference some of the well known local iconography of the Bay Area, the graphic is inspired by a section of the Bay Bridge while also doubling as the indicator lights which are practically a hallmark when it comes to audio production equipment.

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